INFOGRAPHIC:
CXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.
WEBCAST:
Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
EGUIDE:
More than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.
WEBCAST:
View this comprehensive webcast to learn how to integrate QuickBooks® Desktop data with Salesforce® using a CRM integration tool. Discover how integration can empower your sales and support teams to make better decisions and handle customer needs.
WHITE PAPER:
This white paper provides details on why WebSphere Customer Center provides the strategic architecture that companies need to solve their enterprise customer management issues and realize the full benefit of their investments in CRM.
EBOOK:
This practical 20-minute guide for UK SMEs shows you where to spend your time and effort to prepare for the recovery, and fully unlock your potential for profitable growth.
EBOOK:
Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
WHITE PAPER:
This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
WHITE PAPER:
This paper discusses how to implement agile thinking in the context of both defined engineering practices and an organizations' Software Development Lifecycle.
WHITE PAPER:
This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
