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To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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Banking customers worldwide are ready for an omnichannel experience – are you ready to give it to them? This resource describes the concept of omnichannel banking, why your customers need it, and why you shouldn't wait to offer it to them.
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This resource describes an enterprise-grade cloud offering that combines the power of Oracle ERP applications with the simplicity of the cloud. Read on to learn how this approach transforms back-office operations while offering flexible deployment, global security and performance, and more.
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This resource sheds light on the challenges of cloud implementation and management, and counts down three considerations that help drive deployment success. Read on to learn more today.
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This white paper discusses an approach other than enterprise data warehouses (EDWs) to meet organizations reporting and operational needs.
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This paper discusses how it is risk management practices that play a key part of managing risk today, and shows how developing a more sophisticated understanding of risk and building the management capabilities to match can help organizations stay afloat during tumultuous times.
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Access the following white paper to uncover an unprecedented opportunity for the payments industry. Discover what you need to do to get ready for this new wave of technology and gain insight on how to capitalize on it.
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Read the CFO Research Report from Longitude Research commissioned by Oracle and Accenture to see how 930 CFOs from around the world are managing change and driving growth in a disruptive and unpredictable business environment.
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This brief resource explores the important considerations that CIOs need to keep in mind when taking steps to bring in agility into IT function. Learn how to form a roadmap to IT success by reading on now.
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This white paper demonstrates how hospitals can manage risk and keep critical IT infrastructure up and running. Read now to learn how HIT leaders can ensure a high availability IT infrastructure that can improve service and protect their business.
